“Normal” is this point's own record over the thirty rain years from September 1990 to August 2020 — 30 rain years, read from ERA5 (about 31 km).
Those years are lopsided: the middle one had 740.7 mm, while the average of all of them is 851.7 mm. A handful of very wet years pull the average up, which is why this page leads with the middle year rather than the average.
The driest of them had 490.5 mm (1998-99) and the wettest 1,661.5 mm (2009-10). The spread is the point: a year can be far from the middle and still be an ordinary year here.
“Normal” means this model's own baseline over the thirty rain years from September 1990 to August 2020, at this square — not an absolute truth about the town. Published estimates of the town's annual rainfall differ from each other and from this, which is why the percentage is the headline and the millimetres are not.
“Normal” on this page means this model's own thirty-year average at this square, which is not the same as the truth. Published estimates of Chefchaouen's yearly rainfall disagree with each other and with it: about 700 mm (NASA MERRA-2, and an Oued Laou watershed study), 878 mm (climate-data.org), 954 mm (weather-and-climate.com), and one regional source putting the province at 500–750 mm. The model's own baseline sits in the middle of that range at a median of 741 mm. A figure you have seen elsewhere is not necessarily wrong; it is measured differently.